Attention All AFINGO Designers: Casting Call for Joe Zee’s ALL ON THE LINE
Sundance Channel’s hit show ALL ON THE LINE with Joe Zee is back for a second season. Joe Zee, celebrity stylist and Creative Director of ELLE, is looking for established New York based designers who need his help to take their line to the next level.
The producers of the show have asked AFINGO to help them cast the upcoming show. The reasons? First, they know that the AFINGO community is full of talented designers. Second, AFINGO Co-Founder and CEO, Liza Deyrmenjian, was on Season 1. On the episode, which aired on Tuesday, April 26th, Liza was the production expert called in to help designer Dana Maxx modify her designs in order to reach a price print more palatable for her target market. It made for great TV. If you missed it, you can download Episode 5, Dana-Maxx: “It’s Time to Grow Up.” on iTunes.
What They’re Looking For in Season 2:
They are looking for talented and creditable apparel designers (womenswear, menswear, and any other clothing) who have had success in the past but have fallen on hard times and need a second chance to keep their dream alive. Joe Zee will work one-on-one with each designer and their team and use his market savvy, positive spirit, and a little tough love, to get their businesses back on track.
On each hour episode of the Sundance Channel’s ALL ON THE LINE, Joe Zee helps a designer or design team with their business and sets up a buyer meeting to present a brand new capsule collection. Last season saw designers sell their new line to stores like Nordstrom & Neiman Marcus (or in the case of Dana-Maxx, Bergdorf Goodman).
Note that by teams they are looking for people who work with someone else. It can be like Dana Maxx, who had associates who worked with and for her, or a husband-and-wife team, friends who run the business together, or designer and financier like Radenroro. Basically, they’re on the hunt for talented a designer who has someone they can interact with on camera in order to provide insight into the person as a designer and businessperson. They want to avoid the solo designer, as the producers need to see the team on the casting tape and see how they interact.
The producers want designers who are passionate about their work, and are artists trying to make it in a powerful industry. The show is about the struggles designers have when talent and art meets business and commerce.
This is NOT a competition show, and this is not a show for “newbies”.
If you are based in New York and think you have what it takes to work with Joe Zee to get your line to where you think it should, let us know. Email kate@afingo.com to move things forward
Good designing and good luck!
The AFINGO Team
