Currently in its fifth season as New York Fashion Week friends, the partnership between MAC and Milk Studios – MAC & Milk – is no more, -ish. Now named “Made, Presented by MAC”, the venue’s Fashion Week shows are only less sponsored by the cosmetics queen who increased her show budget by 25% and made some steps away from the marriage with Milk. In turn, Milk signed with Creative Artists Agency and Lexus to help host its 37 shows this season.
The literally-downtown but only slightly more independent studios appear cooperative with Lincoln Center but realistically, the two compete for the same sponsors, and have shared many a designer. Lincoln Center is official; Milk is officially unofficial – showing some younger lines and others that aren’t as suitable for uptown but not taking any risks on up-and-comers.
Milk Studios and Lincoln Center are also the only two venues listed on the official New York Fashion Calendar but surely not the only locations used to show.
Many designers select their spaces but a second (and third, etc.) hub for emerging or more independent lines to show could offer and attract a lot – especially in the Milk-model, with an incubation process and full show+sponsorship support.
Given the remaining closeness of the two venues, the opportunity for a new player to emerge is prime. With the backing to sponsor fresh talent, it could shake up the system in a great way.